Our latest innovation is a fresh evolution of a recipe that traces back in Marks recipe book from over a decade. Built on a plum-dominant profile, this bait is carefully balanced with complementary berry fruit notes to create a sweet and layered attraction.
Powdered ingredients play a central role in this formulation. Over the testing period, the high quality modern powders have been tweaked, tested and refined and added to our trusted old-school milk protein base. The result is a bait with two distinct tonal profiles, each coming into its own depending on water clarity and colour.
Visually, Sugar Plum stands apart. Designed with both the UK and European scene in mind, its bold and pastel purple tones offers a unique edge. While similar concepts may have been explored before, this is our interpretation, developed, tested, and proven our way.
Every stage of development has been rigorously assessed, including underwater camera testing to ensure performance, visibility, and fish response meet our standards. The outcome is a hook bait we’re confident in.