Familiar, fruity, unmistakably Wild Berry.
Wild Berry is a carefully developed bait flavour that combines a rich, nostalgic mixed-berry profile with the unmistakable sweetness of dark fruits, creating a smell and taste that feels instantly familiar. Deep notes of blackcurrant, grape and raspberry come together in a mouth-watering blend, delivering a sweet, fruity character with a subtle tang that sets this flavour apart from the crowd.
Behind the profile is a sophisticated formulation, built around carefully selected esters, an in-house flavour blend, powdered fruit palatants and a blend of 19 amino acids. Human-grade sweeteners derived from fruits complete the recipe, helping to create a rounded, appealing sweetness. The exact formulation remains a closely guarded secret, a recipe that has taken us years to perfect, with every element carefully considered to achieve the distinctive Wild Berry profile.
Visually, Wild Berry is just as distinctive. Its poncho-red colour offers excellent standout without the overly vivid, fluorescent appearance of many modern hookbaits. It’s a confident, recognisable colour that provides a different look on the lakebed, whether you’re fishing over bait, presenting a single hookbait or looking for something a little different.
Designed for year-round use, Wild Berry is a versatile addition to any angler’s bait armoury, offering a distinctive fruity profile and a carefully developed attraction package for all seasons.